Monday, July 14, 2008

Fashion Brands in Virtual World

Virtual World is now getting more fashionable than before.

More and more real life fashion brand have a presence in avatar communities.
Like we have Nike and Adidas in Second Life.
Some brands even have their own avatar community, Levi's World is a good example.

Apart from the mass labels, it seems that some high end brands are interested in participate in it.
After marykateandashley and DKNY, Vivienne Tam's designs appeared in the shop of Stardoll.

The virtual store included previous pieces and it will also carry Vivienne's coming fall collection.
Design contest is hold in Stardoll which the winner will have the opportunity to meet Vivienne in person and visit her studio.

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